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CFO's first make sure the client understands

 
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Michael Barbarita



Joined: 04 Oct 2008
Posts: 8204

PostPosted: Fri Apr 30, 2010 6:40 pm    Post subject: CFO's first make sure the client understands Reply with quote

I have a client who called me and told me that he really appreciated the time I spent and the explanation I gave him with respect to his financial statements and that for the first time he had a handle of what is going on and how to interpret the information.

When I got off the phone I thought about what he had said. I thought to myself I just made sure he understood what was going on. I did not prepare some elaborate report, I did not give him a financial forecast and I did not prepare the key metrics of his business. Those will all come during the engagement. I simply clarified some information that he already had to make him understand what was happening. It made me wonder how many other business owners are out there where all they want to do is understand and how it may only take an hour or two to help them to understand.

This experience gave me a new perspective on my business as a Part Time CFO. The first thing I will do now when meeting a client is instead of first identifying their need I will first identify what they do not understand. One I identify what they do not understand I will work to make sure they understand and then work on their specific needs.

Michael Barbarita
Next Step CFO


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